I’m a limitless thinker and developer driven by my passion to achieve success through the best practices of traditional and non-traditional revenue operations! Father, business owner, CEO, manager, entrepreneur, coach, sales trainer, musician, a devoted snowboarder/wakeboarder and fan of all things in the winter, surf, scuba, deep fan of live music, charity and owner of Irish Renegade Racing Team – Off-Road Racing (SCORE Baja 1000,etc). I have over 40 years experience in start-ups, mergers & acquisitions, divestitures, sales management, sales development, operations, marketing and business ownership – 35 of those in the media industry. Secondary experience includes restaurant ownership, retail ownership, service ownership and the beer/wine/liquor industries building multiple brands. I am always available to discuss challenging opportunities!
Feel free to call/text me at 602.315.4892
LuckyCharmPresents@gmail.com
CORE COMPETENCIES
CORE COMPETENCIES
Sales Strategy & Revenue Growth
Financial Forecasting
Strategic Partnerships & Sponsorships
Brand Activation & Experiential Marketing
Budget Management & Forecasting
Talent Development & Team Leadership
Event Production & Venue Operations
Contract Negotiation & Compliance
SPECIALTIES
An accomplished professional with significant experience in Acquisitions, Sales Development, Marketing and Management. Self-motivated and goal-oriented operations leader. Top strengths include event development, sales models, strong creative problem solving and leadership skills. Quantifiable success and demonstrated ability to achieve profitable growth across a range of businesses. Excellent communication skills with the proven ability to successfully introduce small/large products and services into new and/or multiple territories.
- Following early trends, partners and growing revenue potentials, I create fan-flavored content for brands
- My team creates, implements and executes events, festivals and tours
- Traditional & Non-Traditional Sponsorship Revenue Generation
- Additionally, I was the General Manager of the beautiful Pepsi Amphitheater nestled in the largest Ponderosa Pines forest in the US, between Red Rocks and Las Vegas in Northern Arizona to include all booking, P&L’s capital improvements, operations, marketing, expenses and revenue. Voted as “Best Live Music Venue” for my last 3 years as GM. www.PepsiAmphitheater.com
Revenue Growth & Partnerships Executive with 35+ years generating $45MM+ in cumulative revenue through branding sponsorships, local, regional and national brand activations, media, live music events, and food festivals. Proven track record of building new revenue platforms from concept to profit, securing six- and seven-figure brand partnerships, and converting audiences into scalable, recurring sponsorship assets.
I am a Senior revenue leader delivering immediate topline impact, with a history of driving $5M–$10M annual revenue growth through sponsorship strategy, experiential marketing, and brand partnerships. Known for shortening sales cycles, managing expenses, increasing sponsor lifetime value, and building revenue systems that scale without proportional cost increases.
- Created and monetized 250+ live events and festivals, generating $500K–$3M per event through sponsorships, ticketing, and on-site activations
- Closed $1M+ annual sponsorship portfolios by packaging media, experiential, and promotional assets into integrated brand programs
- Secured 100+ local, regional, and national sponsors, with repeat renewal rates exceeding 60–70%
- Developed brand activation strategies that increased sponsor spend by 20–40% YoY through upsells and multi-event commitments
- Transformed underutilized media and audience assets into new non-traditional revenue streams, contributing 20–35% of total annual revenue in select organizations
- Led cross-functional sales, marketing, and operations teams, locally and remotely, supporting multi-million-dollar event P&Ls
I am a Revenue Architect, a dynamic and results-driven Executive Manager driving turnaround management and performance improvement, brand activation’s, destination partnerships, sales team leadership, sponsorship strategy, and live events. It’s all about narrative control, audience trust and strategic story telling. An accomplished professional with significant experience in Acquisitions, Sales Development, Marketing and Management. What sets me apart is the ability to translate complex business goals into actionable sales strategies — whether it’s rebuilding sales departments, negotiating enterprise sponsorships, or leading new brands through a growth phase. Share with me where you are at, and where you want to go. My approach is rooted in win-win sales growth, relationship-building, client retention, and measurable ROI. Deep expertise in P&L ownership, sales strategy, event production, and stakeholder relations across municipal, corporate, and entertainment sectors.
Successfully create, build, operate, sell in partnerships and program major events and tours for artists and brands!
Super Bowl, NBA All-Star Weekend, National Taco Tour, USA Today Food & Wine Experience w/Martha Stewart, iHeart Radio KidsFest, PBS KidsFest, AZ Get Outdoors Expo, numerous Craft Beer Festivals, Concours D’Elegance, Best You Expo, City 4th of July’s, EPIC Maker Faire, Bike Week, Country Thunder, Dish it Out, Drone Wars, One Nation Tour, The Good Life Festivals, HEROzona, Latin Comedy Jam, Magical Mystery Tour, Salt River Fields Stadium, Virtual Reality Expo, Sheraton Grand at Wild Horse Pass, Gila River Resorts & Casinos at Wild Horse Pass, Whirlwind Golf Club, Rawhide Western Town & Event Center, Phoenix Premium Outlets, KOLI Equestrian Center, Firebird Motorsports Park, Radford Racing School, and Huhugam Heritage Center. Accomplishments include the return of Firebird MotorSports Park and the televised NHRA series, the new televised 2025 LPGA Championship, multiple festivals including Belico (Latin), Off The Track (w/Boston, Foreigner, Asia & Journey) and Buck Cherry/Alice Cooper, Punk in the Park, Relentless Beats EDM Festivals, Mud Runs, Zombie Apocalypse, Glowing Pumpkins, Pratt Brothers Christmas, and much more.
